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Welcome to Datagrid
Welcome to Datagrid
Facebook Ads

Facebook Ads

The Facebook Ads connector allows you to seamlessly pull data from your Facebook Ads account into Datagrid. This integration enables you to leverage Datagrid's powerful data analysis and visualization tools with your Facebook Ads data, providing enhanced insights and reporting capabilities for your advertising campaigns.

1. How-to

1. Prerequisites

To configure the Facebook Ads connector, follow these steps:

  • An active Facebook Ads account with the necessary permissions to access the ad accounts and data you want to import into Datagrid.
  • A Facebook Ads API key (Access Token). You can generate this from your Facebook Developer account.
  • Select the data you want to import into Datagrid

2. Connect

Creating a dataset from the Facebook Ads connector involves selecting the specific data you want to import via Facebook Ads:

  1. Connect Facebook Ads App: a. Click on the "+ Create” Button on the top left of the screen. b. Select the "Connect Apps" item. c. Search for the Facebook Ads connector from the list. d. Log in with your Facebook account. Facebook may prompt you to authorize Datagrid's access to your Facebook Ads data. Grant the necessary permissions to proceed. e. Click on the “Next” button.
  2. Pick your Data: a. Pick the Facebook Ads data you want to include in your dataset (e.g., Campaigns, Ad Sets, Ads, Insights). b. Click the “Start First Import” Button to start syncing your Facebook Ads dataset.

3. Set Up a Schedule

Scheduling regular data pulls ensures your Datagrid datasets remain up-to-date with the latest information from Facebook Ads:

  1. Navigate to Facebook Ads Dataset: a. Go to the left side panel and locate and click on the Facebook Ads dataset you created.
  2. Schedule Settings: a. Click on the “...” on the top right of the dataset. b. Click on “Edit Pipeline” to edit your connector's name. c. Click the “Schedule” button on the right, beside the “Import Configuration” button.
  3. Configure Schedule: a. Set the desired frequency for data pulls (e.g., daily, weekly, monthly). b. Specify the time of day for the data pull to occur. c. Specify downtime if needed – when the sync should not happen. d. Click the “Update” button to update the new configuration.

2. Data Access

  • Campaigns
  • Ad Sets
  • Ads
  • Insights
  • Ad Creatives
  • Audiences
  • Custom Conversions

3. Use Cases

  • Campaign Performance Analysis: Use Datagrid to analyze Facebook Ads campaign data to track key metrics such as impressions, clicks, conversions, and cost per acquisition.
  • Audience Segmentation: Integrate Facebook Ads audience data with campaign data in Datagrid to identify high-performing audiences, optimize ad targeting, and improve campaign ROI.
  • Ad Creative Optimization: Combine Facebook Ads ad creative data with campaign data in Datagrid to track ad performance, identify winning creatives, and optimize ad design.
  • Budget Allocation: Use Datagrid to analyze Facebook Ads budget data to optimize budget allocation, identify underperforming campaigns, and improve overall campaign efficiency.
  • Reporting and Analytics: Integrate Facebook Ads data with other business data in Datagrid to generate custom reports on campaign performance, audience demographics, and other key metrics.

4. FAQ

Q: What types of data can I import from Facebook Ads into Datagrid?

  • A: You can import a wide range of data, including campaigns, ad sets, ads, insights, ad creatives, audiences, and custom conversions.

Q: How often can I schedule data pulls from Facebook Ads?

  • A: You can schedule data pulls daily, weekly, or monthly, depending on your needs.

Q: What permissions are required to connect Facebook Ads to Datagrid?

  • A: You need an active Facebook Ads account with the necessary permissions to access the ad accounts and data you want to import into Datagrid. Ensure you have the correct API key (Access Token).

5. Support & Additional Resources